Tumblr does story about the NYTimes print archives. WNYC copublishes that story on its website. NPR plans radio piece about that copublished story. NYTimes does story about the original Tumblr story about the NYTimes. #OMG #META
Honestly, when I heard the ad on wnyc about the story they were doing on the nytimes with tumblr, I thought it was an aural hallucination. Then my head exploded and I decided to change the station to Hot97.