Herein lies the fundamental—and often misunderstood—difference between creativity and innovation. Creativity is how you think. Innovation is how you act. In academic circles, cognitive scientists study creativity. Social scientists study innovation. Of course, creativity and innovation are intrinsically connected. However, while most innovators are also creative not all creators are often innovative. Creative people—artists, designers, and inventors—frequently lack the social and political skills required to make their ideas commercially viable. And so they fail…Acting differently (notably, learning how to socialize new ideas) can be the difference between success and failure.
from Andrew Razeghi’s new book “The Future of Innovation: Creating a Plan to Win”